69087
Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement
Data Set
Published / External
68859
Encouraging Respectful Wildlife Viewing Among Tourists: Roles for Social Marketing, Regulatory Information, Symbolic Barriers, and Enforcement
Project
Completed
2021-12
2023-01
This dataset includes data on the number of people who complied with or violated sea turtle distance viewing guidelines under different communication messaging conditions as well as descriptive notes that provide more context for the interactions. Data were collected at two locations, Alii and Punaluu. There is a separate data file for each site.
The purpose of this dataset was to determine effectiveness of different communication messaging designs on compliance with wildlife viewing guidelines.
Theme
behavior change
Theme
conservation marketing
Theme
green sea turtle
Theme
natural resource management
Theme
replacement behaviors
Theme
wildlife tourism
Pacific Islands Fisheries Science Center
Honolulu
HI
USA
Alii Beach, Oahu; Punaluu, Hawaii Island
Data Set
CSV Files
None Planned
Table (digital)
This dataset includes counts of observed interactions between people and sea turtles and descriptions of the related context
69094
ESD_AFA_turtle_data_Alii_final
Published / External
Data table with observations of interactions between people and sea turtles and descriptions of context
Data Table
Yes
Table with observations of interactions between people and sea turtles and descriptions of context
1
Condition
text
No
No
Active
Communication messaging context: No Sign, NOAA Sign, or AFA
2
Date
date
No
No
Active
Date of observations
3
Complied
number
No
No
Active
Number of people who complied with distance viewing guidelines
4
Violated
number
No
No
Active
Number of people who violated distance viewing guidelines
5
Uninterested_within_50_yards
number
No
No
Active
Number of people uninterested in the turtles
6
Touch
number
No
No
Active
Number of people who touched the turtles
7
Feeding
number
No
No
Active
Number of people who fed the turtles (blank cells are no data recorded)
8
Kick_sand
number
No
No
Active
Number of people who kicked sand at the turtles
9
Turtle_Numbers
text
No
No
Active
Number of turtles present (blank cells are no data recorded)
10
Characteristics_Behaviors_Complying
text
No
No
Active
Description of characteristics and behaviors of groups in compliance with viewing distances (blank cells are no data recorded)
11
Chracteristics_Behaviors_Not_Complying
text
No
No
Active
Description of characteristics and behaviors of groups violating viewing distances (blank cells are no data recorded)
12
Number_of_Tour_Groups
text
No
No
Active
Description of numbers of groups viewing the turtles (blank cells are no data recorded)
13
Tour_Group_Characteristics_All_or_some
text
No
No
Active
Description of characteristics of groups viewing the turtles (blank cells are no data recorded)
14
Notes
text
No
No
Active
Additional notes (blank cells are no data recorded)
69095
ESD_AFA_turtle_data_Punaluu_final
Published / External
Data table with observations of interactions between people and sea turtles and descriptions of context
Data Table
Yes
Table with observations of interactions between people and sea turtles and descriptions of context
1
Hours_Observed
number
No
No
Active
Number of hours of observations
2
Date_Observed
date
No
No
Active
Date of observation
3
10_feet_plus
number
No
No
Active
Number of people 10 feet or greater from turtles
4
5-8_feet
number
No
No
Active
Number of people 5-8 feet from turtles (actual number of feet was not always distinguishable, but data collectors selected only one distance category)
5
3-6_ feet
number
No
No
Active
Number of people 3-6 feet from turtles (actual number of feet was not always distinguishable, but data collectors selected only one distance category)
6
Less_than_2_ feet
number
No
No
Active
Number of people less than 2 feet from turtles
7
No_interest_within_25ft
number
No
No
Active
Number of people within 25 feet of turtle who showed no interest in the turtles
8
Touch
number
No
No
Active
Number of people who touched the turtles
9
Touch_with_object
number
No
No
Active
Number of people who touched the turtles with an object
10
Feed
number
No
No
Active
Number of people who fed the turtles (blank cells are no data recorded)
11
Pick_up_turtle
number
No
No
Active
Number of people who picked up the turtles
12
Focal_honu
number
No
No
Active
Number of turtles present
13
AFA_Sign_reading
number
No
No
Active
Number of people who read the Amazing from Afar Sign (blank cells are no data recorded)
14
NOAA_sign_reading
number
No
No
Active
Number of people who read the NOAA Sign (blank cells are no data recorded)
15
Campaign_Photo_pose
number
No
No
Active
Number of people who posed for photos (blank cells are no data recorded)
16
Observer
text
No
No
Active
Initials of the observer(s)
17
Turtle_Location
text
No
No
Active
Location of turtles (TRW=turtles inside rock wall; TLG + cones=turtles by lifeguard stand and surrounded by orange cones and managed by lifeguards; TLG no cones=turtles by lifeguard stand with no cones or management by lifeguards)
18
Outreach_Present
text
No
No
Active
Notes whether outreach table and personnel were present in parking lot area (0=no, 1=yes)
19
Condition
text
No
No
Active
Description of communication messaging experimental condition. Conditions are: NOAA + Rockwall=NOAA Signs and turtles inside Rockwall; AFA + Rockwall=Amazing From Afar Signs and turtles inside Rockwall; AFA + cones=Amazing From Afar Signs and turtles near Cones; AFA only=Amazing From Afar Signs only. Under the NOAA conditions, NOAA signs were placed in the same spots as the Amazing from Afar signs. Under the AFA condition, Amazing from Afar signs replaced moveable NOAA signs, but 2 permanently mounted NOAA signs remained at the corners of the rockwall area.
20
Condition_Number
number
No
No
Active
Numeric code for communication messaging experimental condition (0=NOAA + Rockwall; 1=AFA + Rockwall; 2=AFA + cones; 3=AFA only)
Data Steward
2023
Person
Leong, Kirsten M
kirsten.leong@noaa.gov
1845 Wasp Blvd.
Honolulu
HI
96818
USA
(808)725-5398
Kirsten.Leong@noaa.gov
Distributor
2023
Organization
Pacific Islands Fisheries Science Center
PIFSC
pifsc.info@noaa.gov
1845 Wasp Blvd.
Honolulu
HI
96818
USA
808-725-5360
https://www.pifsc.noaa.gov
Pacific Island Fisheries Science Center homepage
Online Resource
8:00 a.m. - 4:30 p.m.
email or phone: 808-725-5399
Metadata Contact
2023
Person
Leong, Kirsten M
kirsten.leong@noaa.gov
1845 Wasp Blvd.
Honolulu
HI
96818
USA
(808)725-5398
kirsten.leong@noaa.gov
Point of Contact
2023
Person
Leong, Kirsten M
kirsten.leong@noaa.gov
1845 Wasp Blvd.
Honolulu
HI
96818
USA
(808)725-5398
Kirsten.Leong@noaa.gov
Alii Beach, Oahu Island
Alii Beach, Oahu Island
Range
2020-03-04
2020-03-21
Punaluu Beach, Hawaii Island
Punaluu Beach, Hawaii Island
Range
2021-11-22
2021-12-28
Unclassified
contact Point of Contact or Data Steward
contact Point of Contact or Data Steward
contact Point of Contact or Data Steward
contact Point of Contact or Data Steward
https://oceanwatch.pifsc.noaa.gov/xfer/PIFSC_PIRO_bulk_data_download_InPort_69087.tgz
2023
Organization
Pacific Islands Fisheries Science Center
Observation data for tourist interactions with sea turtles
csv (comma-separated values)
CSV - Comma Separated Values (Text)
https://www.fisheries.noaa.gov/inport/item/69094
ESD_AFA_turtle_data_Alii_final
Online Resource
csv
Table with observations of interactions between people and sea turtles and descriptions of context at Alii beach, Oahu
https://www.fisheries.noaa.gov/inport/item/69095
ESD_AFA_turtle_data_Punaluu_final
Online Resource
csv
Table with observations of interactions between people and sea turtles and descriptions of context at Punaluu beach, Hawaii island
We collected primary data through observations of people's interactions on beaches with basking sea turtles. Behavior of all individuals within 25 feet of turtles during the observation period were recorded.
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
not applicable
multiple observers recorded data and were trained on protocols and inter-observer reliability
This dataset includes two data tables of observations of interactions between people and sea turtles and descriptions of context. The first covers data collected at Alii Beach on Oahu collected in March 2020. The second covers data collected at Punaluu Beach on Hawaii Island in November and December 2021.
ESD_AFA_turtle_data_Punaluu_final
Person
Kirsten Leong
Originator
https://www.fisheries.noaa.gov/inport/item/69094
ESD_AFA_turtle_data_Punaluu_final
ESD_AFA_turtle_data_Punaluu_final
Person
Kirsten Leong
Originator
https://www.fisheries.noaa.gov/inport/item/69095
ESD_AFA_turtle_data_Punaluu_final
1
We collected primary data through observations of people's interactions on beaches with basking sea turtles. Behavior of all individuals within 25 feet of turtles during the observation period were recorded.
Person
Leong, Kirsten M
kirsten.leong@noaa.gov
1845 Wasp Blvd.
Honolulu
HI
96818
USA
(808)725-5398
69094
Entity
ESD_AFA_turtle_data_Alii_final
69095
Entity
ESD_AFA_turtle_data_Punaluu_final
gov.noaa.nmfs.inport:69087
Kirsten Leong
2023-01-12T20:39:01
SysAdmin InPortAdmin
2023-10-17T16:12:37
2023-01-17
Pacific Islands Fisheries Science Center
PIFSC
1845 Wasp Blvd.
Honolulu
HI
96818
USA
808-725-5300
http://www.pifsc.noaa.gov
8:00 a.m. - 4:30 p.m.
1001
Public
No
2023-01-13
1 Year
2024-01-13