Short Citation:
Pacific Islands Fisheries Science Center, 2021: Hawaiian monk seal sighting and human-seal interaction data extracted from Instagram postings to support NMFS monk seal recovery efforts in the main Hawaiian Islands, from 2014-10-01 to 2015-09-30., https://www.fisheries.noaa.gov/inport/item/28587.

Item Identification

Title: Hawaiian monk seal sighting and human-seal interaction data extracted from Instagram postings to support NMFS monk seal recovery efforts in the main Hawaiian Islands, from 2014-10-01 to 2015-09-30.
Short Name: HMSRP Hawaiian Monk Seals on Social Media
Status: Completed
Publication Date: 2018-02-23
Abstract:

As social media platforms develop, they potentially provide valuable information for wildlife researchers and managers. NOAA’s Hawaiian Monk Seal Research Program (HMSRP) is exploring how social media can help scientists understand the biology, ecology and threats to this endangered species. By using the media sharing and social networking service Instagram, we extracted pertinent data while disseminating information and inspiring support for Hawaiian monk seals. Specifically, we investigated how Instagram could: 1) expand our normal data set by identifying individual animals not detected by standard methods, 2) help categorize type and severity of human interactions, 3) provide early warning of concerning seal behaviors, and 4) help assess public perceptions of monk seals. We searched the keyword #monkseal examining a total of 640 public posts from a possible 8,808 available. From these, seals were individually identifiable in 80 posts representing 15.6% of the subpopulation and approximately 108 human-seal interaction events ranging from close approaches to physical interactions. The nature of comments on posts indicated that the general public attitude towards seals is less than 1% negative and that self-policing sometimes occurs on inappropriate posts. Besides gaining information, we were also able to advise the public about seals of concern and solicit information to aid HMSRP’s emergency response. Maximizing benefits on social media requires consideration and tact, especially when promoting a collective mind-shift like responsibly coexisting with wildlife. This relatively new tool has the potential to yield vast amounts of data and soon, developments will streamline data collection, utilization and sharing. Science and technology continue to evolve, and wildlife programs should take advantage of progressive and broadly inclusive tools like social media for the benefit of species conservation.

Purpose:

HMSRP is exploring how social media can help scientists understand the biology, ecology and threats to this endangered species. By using the media sharing and social networking service Instagram, we extracted pertinent data while disseminating information and inspiring support for Hawaiian monk seals.

Notes:

one excel sheet

Other Citation Details:

Public information on social media platform Instagram.

Keywords

Theme Keywords

Thesaurus Keyword
None Social Media

Physical Location

Organization: Pacific Islands Fisheries Science Center
City: Honolulu
State/Province: HI
Country: USA
Location Description:

1845 Wasp Blvd., Bldg 176, Honolulu, HI 96818

H:\MHI_hms\Outreach

Data Set Information

Data Set Scope Code: Data Set
Data Set Type: MS Excel Spreadsheet
Maintenance Frequency: As Needed
Data Presentation Form: Table (digital)
Entity Attribute Overview:

Hawaiian monk seal sighting and human-seal interaction data extracted from Instagram postings

Entity Attribute Detail Citation:

ENT Table:SOCIAL_MEDIA

Support Roles

Data Steward

CC ID: 248437
Date Effective From: 2015-10-01
Date Effective To:
Contact (Person): Sullivan, Mark S
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: mark.sullivan@noaa.gov
Phone: (808)725-5727

Distributor

CC ID: 841921
Date Effective From: 2019-05-24
Date Effective To:
Contact (Organization): Pacific Islands Fisheries Science Center (PIFSC)
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Phone: 808-725-5300
URL: http://www.pifsc.noaa.gov
Business Hours: 8:00 a.m. - 4:30 p.m.

Distributor

CC ID: 258546
Date Effective From: 2014-10-01
Date Effective To:
Contact (Person): Sullivan, Mark S
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: mark.sullivan@noaa.gov
Phone: (808)725-5727

Metadata Contact

CC ID: 258548
Date Effective From: 2014-10-01
Date Effective To:
Contact (Person): Sullivan, Mark S
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: mark.sullivan@noaa.gov
Phone: (808)725-5727

Point of Contact

CC ID: 258547
Date Effective From: 2014-10-01
Date Effective To:
Contact (Person): Sullivan, Mark S
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: mark.sullivan@noaa.gov
Phone: (808)725-5727

Extents

Currentness Reference: Ground Condition

Extent Group 1

Extent Group 1 / Geographic Area 1

CC ID: 258550
W° Bound: 180
E° Bound: -150
N° Bound: 30
S° Bound: 10
Description

Hawaiian Archipelago, Pacific Region

Extent Group 1 / Time Frame 1

CC ID: 258551
Time Frame Type: Range
Start: 2014-10-01
End: 2015-09-30

Access Information

Security Class: Unclassified
Data Access Policy:

NMFS/PIFSC, Protected Species Division, Hawaiian Monk Seal Research Program Data Access, Sharing, and Dissemination Guidelines

Data Access Procedure:

Data are available by following the URL provided in this metadata record. The requester is asked to submit a request to Mark Sullivan (mark.sullivan@noaa.gov) and work with him and other PIFSC Hawaiian Monk Seal Research Program staff to assure proper use of this data.

Data Use Constraints:

public

Distribution Information

Distribution 1

CC ID: 248436
Start Date: 2014-10-01
End Date: 2015-09-30
Download URL: https://oceanwatch.pifsc.noaa.gov/xfer/PIFSC_PIRO_bulk_data_download_InPort_28587.tgz
Distributor: Pacific Islands Fisheries Science Center (PIFSC) (2019-05-24 - Present)
File Name: PSD_HMSRP_social_media.csv
Description:

This accession contains a table of Hawaiian monk seal sighting and human-seal interaction data extracted from Instagram postings during the period 2014-10-01 to 2015-09-30. Postings by the public were searched using the keyword #monkseal and analyzed to 1) expand seal sighting data by identifying individual animals not detected by standard research methods, 2) help categorize the type and severity of human - seal interactions that are occurring, 3) provide early warning to researchers and managers if an individual seal is developing concerning behaviors, and 4) help assess public perceptions towards monk seals. These data are used to support NMFS monk seal recovery efforts in the main Hawaiian Islands.

File Type: csv (comma-separated values)

URLs

URL 1

CC ID: 248439
URL: https://oceanwatch.pifsc.noaa.gov/xfer/PIFSC_PIRO_bulk_data_download_InPort_28587.tgz
Name: Pacific Islands Fisheries Science Center (PIFSC) (2019-05-24 - Present)
URL Type:
Other
Description:

using organization URL

Activity Log

Activity Log 1

CC ID: 248433
Activity Date/Time: 2015-11-10
Activity Type: finished
Responsible Party: Mark S Sullivan
Description:

project finished for now.

Issues

Issue 1

CC ID: 248440
Issue Date: 2015-11-10
Issue:

None

Technical Environment

Description:

none

Data Quality

Representativeness:

Current. On public social media.

Accuracy:

Data from public is always questionable.

Analytical Accuracy:

Analytical accuracy was not measured. Data may change as public owners see fit. Accurate at time of collection.

Bias:

mitigated by data leader

Quality Control Procedures Employed:

Data quality control issues were mitigated by data leader.

Data Management

Have Resources for Management of these Data Been Identified?: Yes
Approximate Percentage of Budget for these Data Devoted to Data Management: 0
Do these Data Comply with the Data Access Directive?: Yes
Is Access to the Data Limited Based on an Approved Waiver?: No
If Distributor (Data Hosting Service) is Needed, Please Indicate: Instagram - public
Approximate Delay Between Data Collection and Dissemination: none
If Delay is Longer than Latency of Automated Processing, Indicate Under What Authority Data Access is Delayed:

Data not delayed. Remains publicly accessible.

Actual or Planned Long-Term Data Archive Location: To Be Determined
If To Be Determined, Unable to Archive, or No Archiving Intended, Explain:

One Excel file to be archived by data lead and copies distributed appropriately.

Approximate Delay Between Data Collection and Archiving: none
How Will the Data Be Protected from Accidental or Malicious Modification or Deletion Prior to Receipt by the Archive?:

on secure network

Lineage

Lineage Statement:

10/1/2014 - 9/30/2015

Sources

Public postings on the internet

CC ID: 841928
Contact Role Type: Originator
Contact Type: Organization
Contact Name: Pacific Islands Fisheries Science Center

Process Steps

Process Step 1

CC ID: 841929
Description:

Search internet using keywords

Process Contact: Sullivan, Mark S
Phone (Voice): (808)725-5727
Email Address: mark.sullivan@noaa.gov
Source: Public postings on the internet

Process Step 2

CC ID: 841930
Description:

Categorize postings with monk seal content and enter into spreadsheet

Process Contact: Sullivan, Mark S
Phone (Voice): (808)725-5727
Email Address: mark.sullivan@noaa.gov
Source: Public postings on the internet

FAQs

FAQ 1

CC ID: 248444
Date: 2015-11-10 00:00:00
Author: Mark S Sullivan
Question:

Is all of the data public and was it all obtained by browsing public accounts on Instagram by searching #monkseal?

Answer:

Yes

Child Items

Rubric scores updated every 15m

Rubric Score Type Title
Entity (ENT) Social_Media

Catalog Details

Catalog Item ID: 28587
Metadata Record Created By: Thea C Johanos
Metadata Record Created: 2015-11-06 22:10+0000
Metadata Record Last Modified By: SysAdmin InPortAdmin
Metadata Record Last Modified: 2021-03-18 17:49+0000
Metadata Record Published: 2018-07-27
Owner Org: PIFSC
Metadata Publication Status: Published Externally
Do Not Publish?: N
Metadata Next Review Date: 2019-07-28