Short Citation:
Pacific Islands Fisheries Science Center, 2021: Aquaculture Willingness To Pay Hawaii Survey 2010, https://www.fisheries.noaa.gov/inport/item/20626.

Item Identification

Title: Aquaculture Willingness To Pay Hawaii Survey 2010
Status: Completed
Publication Date: 2011-08-08
Abstract:

A survey was conducted and implemented in Hawaii in 2010 to investigate consumer perceptions and preferences including consumer awareness concerning production methods (farm-raised vs. wild-caught), seafood labeling, and environmental issues. The survey also addresses food safety and nutrition, cultural traditions, consumption patterns, and taste and product form preferences. The data was collected through surveys online, at Times Supermarket locations and farmers' markets. 523 responses were collected: 183 online and 340 in-person. A conjoint analysis estimated willingness to pay across four different fish species, tuna, salmon, tilapia and moi (Pacific threadfin). This data can be used to determine species-specific attributes that affect consumers' willingness to pay and purchasing decisions.

Purpose:

With the NOAA Aquaculture Policy drafted in 2010 and implemented in 2011, seafood market research is important. The objective of this study is to examine consumer preferences for farm-raised vs. wild-caught fish as well as other fish product attributes. Stakeholders will be able to use the research results to better target appropriate markets and facilitate policy decisions aimed at promoting and developing the aquaculture and seafood industry. In addition, the data set allows for a comparison of survey results and demographic profiles derived from two survey approaches, since questionnaires were administered both in-person and online.

Supplemental Information:

Division: Ecosystem Science Divsion

Program: Socioeconomics Program

Program Lead: Justin Hospital

Authorities: None

Ownership: PIFSC

Study Area: State of Hawaii

Spatial Resolution: Island

Frequency of Collection: one time

Type of Data Collected: consumer perception and awareness data, willingness to pay, demographics

Collection Method: In-person and online

Recording Media: Paper

Documentation on Collection/Creation Standards: Available

Validation and QC procedures: Available

Documentation on Quality Control: Available

Storage Location: NOAA Inouye Regional Center

Storage Media: External hard drive, network drive

Storage Format: MS Excel

Backups: Available

Documentation on Storage and Security: Available

Distribution Method: Encrypted Zip file

Keywords

Theme Keywords

Thesaurus Keyword
PARR Exclusion Legacy Data Set
None aquaculture
None conjoint analysis
None ECONOMICS
None PIFSC
None seafood preferences
None SOCIOECONOMICS

Temporal Keywords

Thesaurus Keyword
None 2010

Spatial Keywords

Thesaurus Keyword
None Hawaii

Physical Location

Organization: Pacific Islands Fisheries Science Center
City: Honolulu
State/Province: HI
Country: USA

Data Set Information

Data Set Scope Code: Data Set
Data Set Type: Access Database, spreadsheets
Maintenance Frequency: None Planned
Data Presentation Form: Table (digital)
Entity Attribute Overview:

The dataset contains an Excel file: CleanHIAll.xls, which contains the results of the Seafood Market Study survey.

Support Roles

Data Steward

CC ID: 159595
Date Effective From: 2011-08-08
Date Effective To:
Contact (Person): Pan, Minling
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: minling.pan@noaa.gov
Phone: (808)725-5349
Business Hours: 8:30 a.m. - 5:00 p.m. HST M-F

Distributor

CC ID: 264471
Date Effective From: 2015
Date Effective To:
Contact (Organization): Pacific Islands Fisheries Science Center (PIFSC)
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Phone: 808-725-5300
URL: http://www.pifsc.noaa.gov
Business Hours: 8:00 a.m. - 4:30 p.m.

Metadata Contact

CC ID: 159596
Date Effective From: 2011-08-08
Date Effective To:
Contact (Person): Chan, Hing Ling
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: HingLing.Chan@noaa.gov
Phone: (808)725-5395

Originator

CC ID: 159597
Date Effective From: 2010-06
Date Effective To:
Contact (Organization): Pacific Islands Fisheries Science Center (PIFSC)
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Phone: 808-725-5300
URL: http://www.pifsc.noaa.gov
Business Hours: 8:00 a.m. - 4:30 p.m.

Point of Contact

CC ID: 159594
Date Effective From: 2011-08-08
Date Effective To:
Contact (Person): Pan, Minling
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: minling.pan@noaa.gov
Phone: (808)725-5349
Business Hours: 8:30 a.m. - 5:00 p.m. HST M-F

Extents

Currentness Reference: Ground Condition

Extent Group 1

Extent Group 1 / Geographic Area 1

CC ID: 159603
Description

State of Hawaii

Extent Group 1 / Time Frame 1

CC ID: 159630
Time Frame Type: Range
Start: 2010-06-25
End: 2010-08-25

Access Information

Security Class: Sensitive
Security Handling Description:

Hard copy interview forms are locked in a secured area. The electronic data are stored on government computers with all the proper Government security measures in place, including firewalls, individual username login, and password protection.

Data Access Policy:

PIFSC Data Access, Sharing and Dissemination Guidelines

Data Access Procedure:

Email Minling Pan (minling.pan@noaa.gov) or call 808-725-5349

Data Access Constraints:

Non-confidential summaries for public access/display

Data Use Constraints:

A. The user is responsible for the results of any application of this data for other than its intended purpose. B. The developers of this data are concerned with assuring its proper use. Before the data are used to draw specific scientific conclusions, potential users are requested to contact the Data Steward for background on the data. Acknowledgement of products derived from this data set should be cited. While efforts have been made to ensure that these data are accurate and reliable, PIFSC cannot assume liability for any damages or misrepresentation caused by any inaccuracies in the data or as a result of changes to the data caused by system transfers.

Metadata Access Constraints:

None

Metadata Use Constraints:

None

Technical Environment

Description:

MS Excel

Data Quality

Accuracy:

Sample was considered representative and non-biased with sample size=523. Measurement error was minimal.

Completeness Report:

Data was completed with no omissions and selection criteria. Sample was random sample.

Quality Control Procedures Employed:

The quality of the data was controlled throughout the data life cycle including data collection, data entry, data cleaning, and data storage. Data were collected following rigid statistical method (e.g. interviewers were trained to get familiar with the questionnaire for in-person survey). Data entry file was developed to minimize data entry errors. Data were cleaned with logic checking, skipping patterns, and outliers. Data files were stored in PIFSC’s server with password protection.

Data Management

Have Resources for Management of these Data Been Identified?: Yes
Approximate Percentage of Budget for these Data Devoted to Data Management: Unknown
Do these Data Comply with the Data Access Directive?: Yes
Is Access to the Data Limited Based on an Approved Waiver?: No
Approximate Delay Between Data Collection and Dissemination: No delay expected
If Delay is Longer than Latency of Automated Processing, Indicate Under What Authority Data Access is Delayed:

No delay expected

Actual or Planned Long-Term Data Archive Location: To Be Determined
If To Be Determined, Unable to Archive, or No Archiving Intended, Explain:

These data are Legacy. Efforts to disseminate can be arranged upon request, but the data are currently out of scope for the Data directive.

Approximate Delay Between Data Collection and Archiving: No delay expected
How Will the Data Be Protected from Accidental or Malicious Modification or Deletion Prior to Receipt by the Archive?:

Data is securely stored in PIFSC's server with password protection.

Only staff who work on the project can access to the data.

Lineage

Lineage Statement:

After the data were collected through in-person interview, data were entered into the data entry file. Then the entered data were cleaned with logic checking, skipping patterns, and outliers.

Child Items

Rubric scores updated every 15m

Rubric Score Type Title
Entity (ENT) CleanHIAll

Catalog Details

Catalog Item ID: 20626
Metadata Record Created By: Hing Ling Chan
Metadata Record Created: 2013-09-12 17:39+0000
Metadata Record Last Modified By: SysAdmin InPortAdmin
Metadata Record Last Modified: 2019-06-04 13:14+0000
Metadata Record Published: 2016-03-14
Owner Org: PIFSC
Metadata Publication Status: Published Externally
Do Not Publish?: N
Metadata Next Review Date: 2017-03-15