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Entity Info
Data Attributes
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Catalog Details

Summary

Abstract

The dataset contains an Excel file: CleanHIAll.xls, which contains the results of the Seafood Market Study survey

Entity Information

Entity Type
Data Table

Data Attribute / Type Description
SITUATIO
Integer
choice card/situation number (1-8)
OPTION
Integer
option chosen A-C (1-3)
COUNT
Integer
reference for counting duplication (1-24)
OLDPERSO
Integer
original personID when N=566 before conjoint missing obs deleted
PERSONID
Integer
person identification number for this data set
SURVEYID
Integer
Survey ID number
VERSION
Integer
survey version (1-4) V1=Salmon/Tilapia, V2=Tuna/Moi, V3=Salmon/Moi, V4=Tuna/Tilapia
SACHOICE
Integer
Dummy variable reflecting choice sachoice=1 if option was chosen
SALWC
Integer
attribute variable for wild caught salmon (=1 if wild caught, 0 otherwise)
SALPFR
Integer
attribute variable for previously frozen salmon (1=previously frozen, 0=fresh)
SALIMPR
Integer
attribute variable for foreign imported salmon (1=imported, 0=otherwise)
SALPRICE
Currency
attribute variable for salmon price levels
TUCHOICE
Integer
dummy variable reflecting choice tuchoice=1 if option was chosen
TUWC
Integer
attribute variable for wild caught tuna(1=wild caught, 0=farmed)
TUPFR
Integer
attribute variable for previously frozen tuna(1=previously frozen, 0=otherwise)
TUTS
Integer
attribute variable for turtle safe tuna (1=turtle safe label, 0=otherwise)
TUPRICE
Currency
attribute variable for tuna price levels
TICHOICE
Integer
dummy variable reflecting choice tichoice=1 if option was chosen
TILOC
Integer
attribute variable for locally (Hawaii) grown tilapia (1=local, 0=otherwise)
TINAT
Integer
attribute variable for tilapia produced using natural vegetable based feed (1=natural feed, 0=otherwise)
TITY
Integer
attribute variable for tilapia product type (1=live, 2=previously frozen, 3=fresh, never frozen)
TIPRICE
Currency
attribute variable for tilapia price levels
MOCHOICE
Integer
dummy variable reflecting choice mochoice=1 if option was chosen
MOILOC
Integer
attribute variable for locally (Hawaii) grown moi (1=local, 0=otherwise)
MOISOURC
Integer
attribute variable for moi production method (1=wild caught, 2=land-based aquacultured, 3=ocean-based aquacultured)
MOIPRICE
Currency
attribute variable for moi price levels
FARMMKT
Integer
survey distribution site (1=collected at farmers market, 0=otherwise)
ONLINE
Integer
survey collection method (1=online survey, 0=otherwise)
Q1SFCONS
Integer
Do you consume seafood? (1=at home only, 2=at restaurants only, 3=at home and restaurants, -1=not at all)
Q2PRIMSH
Integer
Are you the primary shopper for the household? (1=yes, 2=no)
Q3REASON
Integer
What is the most important reason you consume seafood? (1=taste, 2=seafood is healthier than other types of meat, 3=seafood has fewer calories than other types of meat, 4=preparation, 5=cultural tradition, 6=unsure, -1=other)
Q3TASTE
Integer
dummy variable most important reason (1=taste, 0=otherwise)
Q3HEALTH
Integer
dummy variable most important reason (1=health, 0=otherwise)
Q3FEWERC
Integer
dummy variable most important reason (1=fewer calories, 0=otherwise)
Q3PREP
Integer
dummy variable most important reason (1=easy prep, 0=otherwise)
Q3CULTUR
Integer
dummy variable most important reason (1=culture, 0=otherwise)
Q3OTHER
Integer
dummy variable most important reason (1=other reason, 0=otherwise)
Q3UNSURE
Integer
dummy variable most important reason (1=unsure, 0=otherwise)
Q4SHRIMP
Integer
dummy variable species purchased in the last sixty days (1=purchased shrimp, 0=otherwise)
Q4CTUNA
Integer
dummy variable species purchased in the last sixty days (1=purchased canned tuna, 0=otherwise)
Q4FTUNA
Integer
dummy variable species purchased in the last sixty days (1=purchased fresh tuna, 0=otherwise)
Q4SALMON
Integer
dummy variable species purchased in the last sixty days (1=purchased salmon, 0=otherwise)
Q4POLLOC
Integer
dummy variable species purchased in the last sixty days (1=purchased pollock, 0=otherwise)
Q4TILAPI
Integer
dummy variable species purchased in the last sixty days (1=purchased tilapia, 0=otherwise)
Q4CATFIS
Integer
dummy variable species purchased in the last sixty days (1=purchased catfish, 0=otherwise)
Q4CRAB
Integer
dummy variable species purchased in the last sixty days (1=purchased crab, 0=otherwise)
Q4COD
Integer
dummy variable species purchased in the last sixty days (1=purchased cod, 0=otherwise)
Q4CLAMS
Integer
dummy variable species purchased in the last sixty days (1=purchased clams, 0=otherwise)
Q4SCALLO
Integer
dummy variable species purchased in the last sixty days (1=purchased scallops, 0=otherwise)
Q4NONE
Integer
dummy variable species purchased in the last sixty days (1=if have not purchased species listed, 0=otherwise)
Q5FRFOUN
Integer
at usual markets how often can you find farm raised fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)
Q6DIFFWC
Integer
aside from labeling can you differentiate between wild caught and farmed fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)
Q7PREFPR
Integer
for seafood, which of the following production types do you prefer the most? (1=wild caught, 2=marine aquaculture, 3=land-based aquaculture, 4=unsure/don't know)
Q7REASON
Integer
what is the main reason you prefer selected production type? (1=environmental issues, 2=natural resource uses, 3=taste, 4=food safety standards, 5=price, 6=habit/tradition, 7=unsure/don't know, -1=other)
Q7ENVPOL
Integer
dummy variable indicating reason for prefered production method (1=if environmental issues, 0=otherwise)
Q7NRUSE
Integer
dummy variable indicating reason for prefered production method (1=if natural resource use, 0=otherwise)
Q7TASTE
Integer
dummy variable indicating reason for prefered production method (1=if taste, 0=otherwise)
Q7SAFET
Integer
dummy variable indicating reason for prefered production method (1=if food safety, 0=otherwise)
Q7PRICE
Integer
dummy variable indicating reason for prefered production method (1=if price, 0=otherwise)
Q7HABIT
Integer
dummy variable indicating reason for prefered production method (1=if habit/tradition, 0=otherwise)
Q7USNURE
Integer
dummy variable indicating reason for prefered production method (1=if unsure, 0=otherwise)
Q7OTHER
Integer
dummy variable indicating reason for prefered production method (1=if other reason, 0=otherwise)
Q8SATYPE
Integer
type of salmon product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
Q8TITYPE
Integer
type of tilapia product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
Q8CTUTYPE
Integer
type of canned tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
Q8FTUTYP
Integer
type of fresh tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
Q8MOITYP
Integer
type of moi product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
Q9ENVFR
Integer
when purchasing farm-raised seafood how important is environmentally friendliness (1=not at all to 5=very important)
Q9QLTYFR
Integer
when purchasing farm-raised seafood how important is quality (1=not at all to 5=very important)
Q9TASTEF
Integer
when purchasing farm-raised seafood how important is taste (1=not at all to 5=very important)
Q9AVAILF
Integer
when purchasing farm-raised seafood how important is availability (1=not at all to 5=very important)
Q9PRICEF
Integer
when purchasing farm-raised seafood how important is price (1=not at all to 5=very important)
Q9SAFEFR
Integer
when purchasing farm-raised seafood how important is food safety (1=not at all to 5=very important)
Q9ENVWC
Integer
when purchasing wild caught seafood how important is environmentally friendliness (1=not at all to 5=very important)
Q9QLTYWC
Integer
when purchasing wild caught seafood how important is quality (1=not at all to 5=very important)
Q9TASTEW
Integer
when purchasing wild caught seafood how important is taste (1=not at all to 5=very important)
Q9AVAILW
Integer
when purchasing wild caught seafood how important is availability (1=not at all to 5=very important)
Q9PRICEW
Integer
when purchasing wild caught seafood how important is price (1=not at all to 5=very important)
Q9SAFEWC
Integer
when purchasing wild caught seafood how important is food safety (1=not at all to 5=very important)
Q10SASTO
Integer
perception of the status of wild salmon stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
Q10TISTO
Integer
perception of the status of wild tilapia stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
Q10TUSTO
Integer
perception of the status of wild tuna stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
Q10MOIST
Integer
perception of the status of wild moi stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
Q11COOL
Integer
consumer has noticed geographic product labeling/COOL (1=yes, 2=no, 3=unsure)
Q12PRODL
Integer
consumer has noticed seafood product labeling farm raised vs wild caught (1=yes, 2=no, 3=unsure)
Q13LABEL
Integer
product labeling influences consumer purchasing decision (1=not at all to 5=entirely)
FORMBUYM
Integer
which type of seafood product do you buy most often for consumption? (1=fresh, 2=previously frozen and thawed, 3=boxed frozen, 4=canned, 5=dried/smoked, 6=none of the above, 7=unsure/don't know, -1=other)
FRESH
Integer
dummy variable for product type purchased most often (1=fresh, 0=otherwise)
PFROZEN
Integer
dummy variable for product type purchased most often (1=previously frozen, 0=otherwise)
BOXFRZ
Integer
dummy variable for product type purchased most often (1=boxed frozen, 0=otherwise)
CANNED
Integer
dummy variable for product type purchased most often (1=canned, 0=otherwise)
DRIED
Integer
dummy variable for product type purchased most often (1=dried, 0=otherwise)
NONE
Integer
dummy variable for product type purchased most often (1=none of types listed, 0=otherwise)
FORMUNSURE
Integer
dummy variable for product type purchased most often (1=unsure, 0=otherwise)
Q15 NEXT YEAR
Integer
believe next year's total seafood consumption will increase/decrease (1=increase significantly, 2=increase slightly, 3=stay about the same, 4=decrease slightly, 5=decrease significantly)
Q16HHCON
Integer
how often does your household eat seafood at home? (1=daily, 2=weekly, 3=monthly, 4=never, -1=other)
Q17WKGROC
Currency
approx. amount spent on groceries per week ($)
Q18WKSFH
Currency
approx. amount spent on seafood for home consumption each week ($)
SALMON1
Integer
salmon choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
SALMON2
Integer
salmon choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
SALMON3
Integer
salmon choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
SALMON4
Integer
salmon choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TUNA1
Integer
tuna choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TUNA2
Integer
tuna choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TUNA3
Integer
tuna choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TUNA4
Integer
tuna choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA1
Integer
tilapia choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA2
Integer
tilapia choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA3
Integer
tilapia choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA4
Integer
tilapia choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA5
Integer
tilapia choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA6
Integer
tilapia choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA7
Integer
tilapia choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
TILAPIA8
Integer
tilapia choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI1
Integer
moi choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI2
Integer
moi choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI3
Integer
moi choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI4
Integer
moi choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI5
Integer
moi choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI6
Integer
moi choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI7
Integer
moi choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
MOI8
Integer
moi choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
COASTAL
Integer
did you grow up within 50 miles of the seacoast? (1=yes, 2=no)
AREA
Integer
area live in (1=urban, 2=suburban, 3=rural, 4=don't know/unsure)
NUMHH
Integer
total number of people in household
GENDER
Integer
1=female, 2=male
AGE
Integer
Age
RACE
Integer
ethnicity of respondent (1=African-american, 2=Asian/Pacific islander, 3=Caucasian, 4=Latino/Hispanic, 5=Native American, Aleut, or Aboriginal people, 6=no response, 7=Hawaiian/part Hawaiian, -1=other)
EDUCATIO
Integer
highest level of education completed (1=not a high school graduate, 2=high school only, 3=some college, no degree, 4=associate degree, 5=bachelor degree, 6=master's degree, 7=professional degree, 8=doctorate, 9=no response)
EMPLOYME
Integer
current employment status (1=employed full time, 2=employed part time, 3=retired, 4=homemaker, 5=student, 6=unemployed, looking for work, 7=no response, -1=self employed)
HHINCOME
Integer
household income range (1=$0 to $14999, 2=$15000 to $24999, 3=$25000 to 49999, 4=$50000 to $74999, 5=$75000 to $99999, 6=$100000 to $149999, 7=above $150000, 8=no response)

Child Items

No Child Items for this record.

Contact Information

Point of Contact
Minling Pan
minling.pan@noaa.gov
(808)725-5349

Item Identification

Title: CleanHIAll
Status: Completed
Abstract:

The dataset contains an Excel file: CleanHIAll.xls, which contains the results of the Seafood Market Study survey

Keywords

Theme Keywords

Thesaurus Keyword
UNCONTROLLED
None aquaculture
None conjoint analysis
None ECONOMICS
None PIFSC
None seafood preference
None SOCIOECONOMICS

Spatial Keywords

Thesaurus Keyword
UNCONTROLLED
None Hawaii

Physical Location

Organization: Pacific Islands Fisheries Science Center
City: Honolulu
State/Province: HI
Country: USA

Entity Information

Entity Type: Data Table
Active Version?: Yes

Data Attributes

Attribute Summary

Rubric Score Primary Key? Name Type Description
100
SITUATIO Integer choice card/situation number (1-8)
100
OPTION Integer option chosen A-C (1-3)
100
COUNT Integer reference for counting duplication (1-24)
100
OLDPERSO Integer original personID when N=566 before conjoint missing obs deleted
100
PERSONID Integer person identification number for this data set
100
SURVEYID Integer Survey ID number
100
VERSION Integer survey version (1-4) V1=Salmon/Tilapia, V2=Tuna/Moi, V3=Salmon/Moi, V4=Tuna/Tilapia
100
SACHOICE Integer Dummy variable reflecting choice sachoice=1 if option was chosen
100
SALWC Integer attribute variable for wild caught salmon (=1 if wild caught, 0 otherwise)
100
SALPFR Integer attribute variable for previously frozen salmon (1=previously frozen, 0=fresh)
100
SALIMPR Integer attribute variable for foreign imported salmon (1=imported, 0=otherwise)
100
SALPRICE Currency attribute variable for salmon price levels
100
TUCHOICE Integer dummy variable reflecting choice tuchoice=1 if option was chosen
100
TUWC Integer attribute variable for wild caught tuna(1=wild caught, 0=farmed)
100
TUPFR Integer attribute variable for previously frozen tuna(1=previously frozen, 0=otherwise)
100
TUTS Integer attribute variable for turtle safe tuna (1=turtle safe label, 0=otherwise)
100
TUPRICE Currency attribute variable for tuna price levels
100
TICHOICE Integer dummy variable reflecting choice tichoice=1 if option was chosen
100
TILOC Integer attribute variable for locally (Hawaii) grown tilapia (1=local, 0=otherwise)
100
TINAT Integer attribute variable for tilapia produced using natural vegetable based feed (1=natural feed, 0=otherwise)
100
TITY Integer attribute variable for tilapia product type (1=live, 2=previously frozen, 3=fresh, never frozen)
100
TIPRICE Currency attribute variable for tilapia price levels
100
MOCHOICE Integer dummy variable reflecting choice mochoice=1 if option was chosen
100
MOILOC Integer attribute variable for locally (Hawaii) grown moi (1=local, 0=otherwise)
100
MOISOURC Integer attribute variable for moi production method (1=wild caught, 2=land-based aquacultured, 3=ocean-based aquacultured)
100
MOIPRICE Currency attribute variable for moi price levels
100
FARMMKT Integer survey distribution site (1=collected at farmers market, 0=otherwise)
100
ONLINE Integer survey collection method (1=online survey, 0=otherwise)
100
Q1SFCONS Integer Do you consume seafood? (1=at home only, 2=at restaurants only, 3=at home and restaurants, -1=not at all)
100
Q2PRIMSH Integer Are you the primary shopper for the household? (1=yes, 2=no)
100
Q3REASON Integer What is the most important reason you consume seafood? (1=taste, 2=seafood is healthier than other types of meat, 3=seafood has fewer calories than other types of meat, 4=preparation, 5=cultural tradition, 6=unsure, -1=other)
100
Q3TASTE Integer dummy variable most important reason (1=taste, 0=otherwise)
100
Q3HEALTH Integer dummy variable most important reason (1=health, 0=otherwise)
100
Q3FEWERC Integer dummy variable most important reason (1=fewer calories, 0=otherwise)
100
Q3PREP Integer dummy variable most important reason (1=easy prep, 0=otherwise)
100
Q3CULTUR Integer dummy variable most important reason (1=culture, 0=otherwise)
100
Q3OTHER Integer dummy variable most important reason (1=other reason, 0=otherwise)
100
Q3UNSURE Integer dummy variable most important reason (1=unsure, 0=otherwise)
100
Q4SHRIMP Integer dummy variable species purchased in the last sixty days (1=purchased shrimp, 0=otherwise)
100
Q4CTUNA Integer dummy variable species purchased in the last sixty days (1=purchased canned tuna, 0=otherwise)
100
Q4FTUNA Integer dummy variable species purchased in the last sixty days (1=purchased fresh tuna, 0=otherwise)
100
Q4SALMON Integer dummy variable species purchased in the last sixty days (1=purchased salmon, 0=otherwise)
100
Q4POLLOC Integer dummy variable species purchased in the last sixty days (1=purchased pollock, 0=otherwise)
100
Q4TILAPI Integer dummy variable species purchased in the last sixty days (1=purchased tilapia, 0=otherwise)
100
Q4CATFIS Integer dummy variable species purchased in the last sixty days (1=purchased catfish, 0=otherwise)
100
Q4CRAB Integer dummy variable species purchased in the last sixty days (1=purchased crab, 0=otherwise)
100
Q4COD Integer dummy variable species purchased in the last sixty days (1=purchased cod, 0=otherwise)
100
Q4CLAMS Integer dummy variable species purchased in the last sixty days (1=purchased clams, 0=otherwise)
100
Q4SCALLO Integer dummy variable species purchased in the last sixty days (1=purchased scallops, 0=otherwise)
100
Q4NONE Integer dummy variable species purchased in the last sixty days (1=if have not purchased species listed, 0=otherwise)
100
Q5FRFOUN Integer at usual markets how often can you find farm raised fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)
100
Q6DIFFWC Integer aside from labeling can you differentiate between wild caught and farmed fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)
100
Q7PREFPR Integer for seafood, which of the following production types do you prefer the most? (1=wild caught, 2=marine aquaculture, 3=land-based aquaculture, 4=unsure/don't know)
100
Q7REASON Integer what is the main reason you prefer selected production type? (1=environmental issues, 2=natural resource uses, 3=taste, 4=food safety standards, 5=price, 6=habit/tradition, 7=unsure/don't know, -1=other)
100
Q7ENVPOL Integer dummy variable indicating reason for prefered production method (1=if environmental issues, 0=otherwise)
100
Q7NRUSE Integer dummy variable indicating reason for prefered production method (1=if natural resource use, 0=otherwise)
100
Q7TASTE Integer dummy variable indicating reason for prefered production method (1=if taste, 0=otherwise)
100
Q7SAFET Integer dummy variable indicating reason for prefered production method (1=if food safety, 0=otherwise)
100
Q7PRICE Integer dummy variable indicating reason for prefered production method (1=if price, 0=otherwise)
100
Q7HABIT Integer dummy variable indicating reason for prefered production method (1=if habit/tradition, 0=otherwise)
100
Q7USNURE Integer dummy variable indicating reason for prefered production method (1=if unsure, 0=otherwise)
100
Q7OTHER Integer dummy variable indicating reason for prefered production method (1=if other reason, 0=otherwise)
100
Q8SATYPE Integer type of salmon product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
100
Q8TITYPE Integer type of tilapia product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
100
Q8CTUTYPE Integer type of canned tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
100
Q8FTUTYP Integer type of fresh tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
100
Q8MOITYP Integer type of moi product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)
100
Q9ENVFR Integer when purchasing farm-raised seafood how important is environmentally friendliness (1=not at all to 5=very important)
100
Q9QLTYFR Integer when purchasing farm-raised seafood how important is quality (1=not at all to 5=very important)
100
Q9TASTEF Integer when purchasing farm-raised seafood how important is taste (1=not at all to 5=very important)
100
Q9AVAILF Integer when purchasing farm-raised seafood how important is availability (1=not at all to 5=very important)
100
Q9PRICEF Integer when purchasing farm-raised seafood how important is price (1=not at all to 5=very important)
100
Q9SAFEFR Integer when purchasing farm-raised seafood how important is food safety (1=not at all to 5=very important)
100
Q9ENVWC Integer when purchasing wild caught seafood how important is environmentally friendliness (1=not at all to 5=very important)
100
Q9QLTYWC Integer when purchasing wild caught seafood how important is quality (1=not at all to 5=very important)
100
Q9TASTEW Integer when purchasing wild caught seafood how important is taste (1=not at all to 5=very important)
100
Q9AVAILW Integer when purchasing wild caught seafood how important is availability (1=not at all to 5=very important)
100
Q9PRICEW Integer when purchasing wild caught seafood how important is price (1=not at all to 5=very important)
100
Q9SAFEWC Integer when purchasing wild caught seafood how important is food safety (1=not at all to 5=very important)
100
Q10SASTO Integer perception of the status of wild salmon stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
100
Q10TISTO Integer perception of the status of wild tilapia stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
100
Q10TUSTO Integer perception of the status of wild tuna stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
100
Q10MOIST Integer perception of the status of wild moi stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)
100
Q11COOL Integer consumer has noticed geographic product labeling/COOL (1=yes, 2=no, 3=unsure)
100
Q12PRODL Integer consumer has noticed seafood product labeling farm raised vs wild caught (1=yes, 2=no, 3=unsure)
100
Q13LABEL Integer product labeling influences consumer purchasing decision (1=not at all to 5=entirely)
100
FORMBUYM Integer which type of seafood product do you buy most often for consumption? (1=fresh, 2=previously frozen and thawed, 3=boxed frozen, 4=canned, 5=dried/smoked, 6=none of the above, 7=unsure/don't know, -1=other)
100
FRESH Integer dummy variable for product type purchased most often (1=fresh, 0=otherwise)
100
PFROZEN Integer dummy variable for product type purchased most often (1=previously frozen, 0=otherwise)
100
BOXFRZ Integer dummy variable for product type purchased most often (1=boxed frozen, 0=otherwise)
100
CANNED Integer dummy variable for product type purchased most often (1=canned, 0=otherwise)
100
DRIED Integer dummy variable for product type purchased most often (1=dried, 0=otherwise)
100
NONE Integer dummy variable for product type purchased most often (1=none of types listed, 0=otherwise)
100
FORMUNSURE Integer dummy variable for product type purchased most often (1=unsure, 0=otherwise)
100
Q15 NEXT YEAR Integer believe next year's total seafood consumption will increase/decrease (1=increase significantly, 2=increase slightly, 3=stay about the same, 4=decrease slightly, 5=decrease significantly)
100
Q16HHCON Integer how often does your household eat seafood at home? (1=daily, 2=weekly, 3=monthly, 4=never, -1=other)
100
Q17WKGROC Currency approx. amount spent on groceries per week ($)
100
Q18WKSFH Currency approx. amount spent on seafood for home consumption each week ($)
100
SALMON1 Integer salmon choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
SALMON2 Integer salmon choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
SALMON3 Integer salmon choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
SALMON4 Integer salmon choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TUNA1 Integer tuna choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TUNA2 Integer tuna choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TUNA3 Integer tuna choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TUNA4 Integer tuna choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA1 Integer tilapia choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA2 Integer tilapia choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA3 Integer tilapia choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA4 Integer tilapia choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA5 Integer tilapia choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA6 Integer tilapia choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA7 Integer tilapia choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
TILAPIA8 Integer tilapia choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI1 Integer moi choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI2 Integer moi choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI3 Integer moi choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI4 Integer moi choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI5 Integer moi choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI6 Integer moi choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI7 Integer moi choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
MOI8 Integer moi choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)
100
COASTAL Integer did you grow up within 50 miles of the seacoast? (1=yes, 2=no)
100
AREA Integer area live in (1=urban, 2=suburban, 3=rural, 4=don't know/unsure)
100
NUMHH Integer total number of people in household
100
GENDER Integer 1=female, 2=male
100
AGE Integer Age
100
RACE Integer ethnicity of respondent (1=African-american, 2=Asian/Pacific islander, 3=Caucasian, 4=Latino/Hispanic, 5=Native American, Aleut, or Aboriginal people, 6=no response, 7=Hawaiian/part Hawaiian, -1=other)
100
EDUCATIO Integer highest level of education completed (1=not a high school graduate, 2=high school only, 3=some college, no degree, 4=associate degree, 5=bachelor degree, 6=master's degree, 7=professional degree, 8=doctorate, 9=no response)
100
EMPLOYME Integer current employment status (1=employed full time, 2=employed part time, 3=retired, 4=homemaker, 5=student, 6=unemployed, looking for work, 7=no response, -1=self employed)
100
HHINCOME Integer household income range (1=$0 to $14999, 2=$15000 to $24999, 3=$25000 to 49999, 4=$50000 to $74999, 5=$75000 to $99999, 6=$100000 to $149999, 7=above $150000, 8=no response)

Attribute Details

SITUATIO

CC ID: 159670
Seq. Order: 1
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

choice card/situation number (1-8)

Display Example: 1,2,3,4,5,6,7,8

OPTION

CC ID: 159671
Seq. Order: 2
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

option chosen A-C (1-3)

Display Example: 1,2,3

COUNT

CC ID: 159767
Seq. Order: 3
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

reference for counting duplication (1-24)

Display Example: 1 to 24

OLDPERSO

CC ID: 159768
Seq. Order: 4
Data Storage Type: Integer
Max Length: 4
Required: No
Primary Key: No
Status: Active
Description:

original personID when N=566 before conjoint missing obs deleted

PERSONID

CC ID: 159769
Seq. Order: 5
Data Storage Type: Integer
Max Length: 4
Required: No
Primary Key: No
Status: Active
Description:

person identification number for this data set

SURVEYID

CC ID: 159770
Seq. Order: 6
Data Storage Type: Integer
Max Length: 9
Required: No
Primary Key: No
Status: Active
Description:

Survey ID number

VERSION

CC ID: 159771
Seq. Order: 7
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

survey version (1-4) V1=Salmon/Tilapia, V2=Tuna/Moi, V3=Salmon/Moi, V4=Tuna/Tilapia

Display Example: 1,2,3,4

SACHOICE

CC ID: 159772
Seq. Order: 8
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

Dummy variable reflecting choice sachoice=1 if option was chosen

Display Example: 1

SALWC

CC ID: 159773
Seq. Order: 9
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for wild caught salmon (=1 if wild caught, 0 otherwise)

Display Example: 0,1

SALPFR

CC ID: 159774
Seq. Order: 10
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for previously frozen salmon (1=previously frozen, 0=fresh)

Display Example: 0,1

SALIMPR

CC ID: 159775
Seq. Order: 11
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for foreign imported salmon (1=imported, 0=otherwise)

Display Example: 0,1

SALPRICE

CC ID: 159776
Seq. Order: 12
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for salmon price levels

TUCHOICE

CC ID: 159777
Seq. Order: 13
Data Storage Type: Integer
Max Length: 11
Required: No
Primary Key: No
Status: Active
Description:

dummy variable reflecting choice tuchoice=1 if option was chosen

Display Example: 1

TUWC

CC ID: 159778
Seq. Order: 14
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for wild caught tuna(1=wild caught, 0=farmed)

Display Example: 0,1

TUPFR

CC ID: 159779
Seq. Order: 15
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for previously frozen tuna(1=previously frozen, 0=otherwise)

Display Example: 0,1

TUTS

CC ID: 159780
Seq. Order: 16
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for turtle safe tuna (1=turtle safe label, 0=otherwise)

Display Example: 0,1

TUPRICE

CC ID: 159781
Seq. Order: 17
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for tuna price levels

TICHOICE

CC ID: 159782
Seq. Order: 18
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable reflecting choice tichoice=1 if option was chosen

Display Example: 1

TILOC

CC ID: 159783
Seq. Order: 19
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for locally (Hawaii) grown tilapia (1=local, 0=otherwise)

Display Example: 0,1

TINAT

CC ID: 159784
Seq. Order: 20
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for tilapia produced using natural vegetable based feed (1=natural feed, 0=otherwise)

Display Example: 0,1

TITY

CC ID: 159785
Seq. Order: 21
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for tilapia product type (1=live, 2=previously frozen, 3=fresh, never frozen)

Display Example: 1,2,3

TIPRICE

CC ID: 159786
Seq. Order: 22
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for tilapia price levels

MOCHOICE

CC ID: 159787
Seq. Order: 23
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable reflecting choice mochoice=1 if option was chosen

Display Example: 1

MOILOC

CC ID: 159788
Seq. Order: 24
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for locally (Hawaii) grown moi (1=local, 0=otherwise)

Display Example: 0,1

MOISOURC

CC ID: 159789
Seq. Order: 25
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for moi production method (1=wild caught, 2=land-based aquacultured, 3=ocean-based aquacultured)

Display Example: 1,2,3

MOIPRICE

CC ID: 159790
Seq. Order: 26
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

attribute variable for moi price levels

FARMMKT

CC ID: 159791
Seq. Order: 27
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

survey distribution site (1=collected at farmers market, 0=otherwise)

Display Example: 0,1

ONLINE

CC ID: 159792
Seq. Order: 28
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

survey collection method (1=online survey, 0=otherwise)

Display Example: 0,1

Q1SFCONS

CC ID: 159793
Seq. Order: 29
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

Do you consume seafood? (1=at home only, 2=at restaurants only, 3=at home and restaurants, -1=not at all)

Display Example: -1,1,2,3

Q2PRIMSH

CC ID: 159794
Seq. Order: 30
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

Are you the primary shopper for the household? (1=yes, 2=no)

Display Example: 1,2

Q3REASON

CC ID: 159795
Seq. Order: 31
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

What is the most important reason you consume seafood? (1=taste, 2=seafood is healthier than other types of meat, 3=seafood has fewer calories than other types of meat, 4=preparation, 5=cultural tradition, 6=unsure, -1=other)

Display Example: 1,2,3,4,5,6,-1

Q3TASTE

CC ID: 159796
Seq. Order: 32
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=taste, 0=otherwise)

Display Example: 0,1

Q3HEALTH

CC ID: 159797
Seq. Order: 33
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=health, 0=otherwise)

Display Example: 0,1

Q3FEWERC

CC ID: 159798
Seq. Order: 34
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=fewer calories, 0=otherwise)

Display Example: 0,1

Q3PREP

CC ID: 159799
Seq. Order: 35
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=easy prep, 0=otherwise)

Display Example: 0,1

Q3CULTUR

CC ID: 159800
Seq. Order: 36
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=culture, 0=otherwise)

Display Example: 0,1

Q3OTHER

CC ID: 159801
Seq. Order: 37
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=other reason, 0=otherwise)

Display Example: 0,1

Q3UNSURE

CC ID: 159802
Seq. Order: 38
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable most important reason (1=unsure, 0=otherwise)

Display Example: 0,1

Q4SHRIMP

CC ID: 159803
Seq. Order: 39
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased shrimp, 0=otherwise)

Display Example: 0,1

Q4CTUNA

CC ID: 159804
Seq. Order: 40
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased canned tuna, 0=otherwise)

Display Example: 0,1

Q4FTUNA

CC ID: 159805
Seq. Order: 41
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased fresh tuna, 0=otherwise)

Display Example: 0,1

Q4SALMON

CC ID: 159806
Seq. Order: 42
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased salmon, 0=otherwise)

Display Example: 0,1

Q4POLLOC

CC ID: 159807
Seq. Order: 43
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased pollock, 0=otherwise)

Display Example: 0,1

Q4TILAPI

CC ID: 159808
Seq. Order: 44
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased tilapia, 0=otherwise)

Display Example: 0,1

Q4CATFIS

CC ID: 159809
Seq. Order: 45
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased catfish, 0=otherwise)

Display Example: 0,1

Q4CRAB

CC ID: 159810
Seq. Order: 46
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased crab, 0=otherwise)

Display Example: 0,1

Q4COD

CC ID: 159811
Seq. Order: 47
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased cod, 0=otherwise)

Display Example: 0,1

Q4CLAMS

CC ID: 159812
Seq. Order: 48
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased clams, 0=otherwise)

Display Example: 0,1

Q4SCALLO

CC ID: 159813
Seq. Order: 49
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=purchased scallops, 0=otherwise)

Display Example: 0,1

Q4NONE

CC ID: 159814
Seq. Order: 50
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable species purchased in the last sixty days (1=if have not purchased species listed, 0=otherwise)

Display Example: 0,1

Q5FRFOUN

CC ID: 159820
Seq. Order: 51
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

at usual markets how often can you find farm raised fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)

Display Example: 1,2,3,4,5,6

Q6DIFFWC

CC ID: 159821
Seq. Order: 52
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

aside from labeling can you differentiate between wild caught and farmed fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)

Display Example: 1,2,3,4,5,6

Q7PREFPR

CC ID: 159822
Seq. Order: 53
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

for seafood, which of the following production types do you prefer the most? (1=wild caught, 2=marine aquaculture, 3=land-based aquaculture, 4=unsure/don't know)

Display Example: 1,2,3,4

Q7REASON

CC ID: 159823
Seq. Order: 54
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

what is the main reason you prefer selected production type? (1=environmental issues, 2=natural resource uses, 3=taste, 4=food safety standards, 5=price, 6=habit/tradition, 7=unsure/don't know, -1=other)

Display Example: 1,2,3,4,5,6,7,-1

Q7ENVPOL

CC ID: 159824
Seq. Order: 55
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if environmental issues, 0=otherwise)

Display Example: 0,1

Q7NRUSE

CC ID: 159825
Seq. Order: 56
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if natural resource use, 0=otherwise)

Display Example: 0,1

Q7TASTE

CC ID: 159826
Seq. Order: 57
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if taste, 0=otherwise)

Display Example: 0,1

Q7SAFET

CC ID: 159827
Seq. Order: 58
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if food safety, 0=otherwise)

Display Example: 0,1

Q7PRICE

CC ID: 159828
Seq. Order: 59
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if price, 0=otherwise)

Display Example: 0,1

Q7HABIT

CC ID: 159829
Seq. Order: 60
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if habit/tradition, 0=otherwise)

Display Example: 0,1

Q7USNURE

CC ID: 159830
Seq. Order: 61
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if unsure, 0=otherwise)

Display Example: 0,1

Q7OTHER

CC ID: 159831
Seq. Order: 62
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable indicating reason for prefered production method (1=if other reason, 0=otherwise)

Display Example: 0,1

Q8SATYPE

CC ID: 159832
Seq. Order: 63
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

type of salmon product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

Display Example: 1,2,3,4,5

Q8TITYPE

CC ID: 159833
Seq. Order: 64
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

type of tilapia product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

Display Example: 1,2,3,4,5

Q8CTUTYPE

CC ID: 159834
Seq. Order: 65
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

type of canned tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

Display Example: 1,2,3,4,5

Q8FTUTYP

CC ID: 159835
Seq. Order: 66
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

type of fresh tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

Display Example: 1,2,3,4,5

Q8MOITYP

CC ID: 159836
Seq. Order: 67
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

type of moi product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

Display Example: 1,2,3,4,5

Q9ENVFR

CC ID: 159837
Seq. Order: 68
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is environmentally friendliness (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9QLTYFR

CC ID: 159838
Seq. Order: 69
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is quality (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9TASTEF

CC ID: 159839
Seq. Order: 70
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is taste (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9AVAILF

CC ID: 159842
Seq. Order: 71
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is availability (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9PRICEF

CC ID: 159843
Seq. Order: 72
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is price (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9SAFEFR

CC ID: 159844
Seq. Order: 73
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing farm-raised seafood how important is food safety (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9ENVWC

CC ID: 159845
Seq. Order: 74
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is environmentally friendliness (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9QLTYWC

CC ID: 159846
Seq. Order: 75
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is quality (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9TASTEW

CC ID: 159847
Seq. Order: 76
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is taste (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9AVAILW

CC ID: 159848
Seq. Order: 77
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is availability (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9PRICEW

CC ID: 159849
Seq. Order: 78
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is price (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q9SAFEWC

CC ID: 159850
Seq. Order: 79
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

when purchasing wild caught seafood how important is food safety (1=not at all to 5=very important)

Display Example: 1,2,3,4,5

Q10SASTO

CC ID: 159851
Seq. Order: 80
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

perception of the status of wild salmon stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

Display Example: 1,2,3,4

Q10TISTO

CC ID: 159852
Seq. Order: 81
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

perception of the status of wild tilapia stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

Display Example: 1,2,3,4

Q10TUSTO

CC ID: 159853
Seq. Order: 82
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

perception of the status of wild tuna stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

Display Example: 1,2,3,4

Q10MOIST

CC ID: 159854
Seq. Order: 83
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

perception of the status of wild moi stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

Display Example: 1,2,3,4

Q11COOL

CC ID: 159855
Seq. Order: 84
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

consumer has noticed geographic product labeling/COOL (1=yes, 2=no, 3=unsure)

Display Example: 1,2,3

Q12PRODL

CC ID: 159856
Seq. Order: 85
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

consumer has noticed seafood product labeling farm raised vs wild caught (1=yes, 2=no, 3=unsure)

Display Example: 1,2,3

Q13LABEL

CC ID: 159857
Seq. Order: 86
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

product labeling influences consumer purchasing decision (1=not at all to 5=entirely)

Display Example: 1,2,3,4,5

FORMBUYM

CC ID: 159858
Seq. Order: 87
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

which type of seafood product do you buy most often for consumption? (1=fresh, 2=previously frozen and thawed, 3=boxed frozen, 4=canned, 5=dried/smoked, 6=none of the above, 7=unsure/don't know, -1=other)

Display Example: 1,2,3,4,5,6,7,-1

FRESH

CC ID: 159859
Seq. Order: 88
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=fresh, 0=otherwise)

Display Example: 0,1

PFROZEN

CC ID: 159860
Seq. Order: 89
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=previously frozen, 0=otherwise)

Display Example: 0,1

BOXFRZ

CC ID: 159861
Seq. Order: 90
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=boxed frozen, 0=otherwise)

Display Example: 0,1

CANNED

CC ID: 159862
Seq. Order: 91
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=canned, 0=otherwise)

Display Example: 0,1

DRIED

CC ID: 159863
Seq. Order: 92
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=dried, 0=otherwise)

Display Example: 0,1

NONE

CC ID: 159864
Seq. Order: 93
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=none of types listed, 0=otherwise)

Display Example: 0,1

FORMUNSURE

CC ID: 159865
Seq. Order: 94
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

dummy variable for product type purchased most often (1=unsure, 0=otherwise)

Display Example: 0,1

Q15 NEXT YEAR

CC ID: 159866
Seq. Order: 95
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

believe next year's total seafood consumption will increase/decrease (1=increase significantly, 2=increase slightly, 3=stay about the same, 4=decrease slightly, 5=decrease significantly)

Display Example: 1,2,3,4,5

Q16HHCON

CC ID: 159867
Seq. Order: 96
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

how often does your household eat seafood at home? (1=daily, 2=weekly, 3=monthly, 4=never, -1=other)

Display Example: 1,2,3,4,-1

Q17WKGROC

CC ID: 159868
Seq. Order: 97
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

approx. amount spent on groceries per week ($)

Q18WKSFH

CC ID: 159869
Seq. Order: 98
Data Storage Type: Currency
Max Length: 8
Required: No
Primary Key: No
Status: Active
Description:

approx. amount spent on seafood for home consumption each week ($)

SALMON1

CC ID: 159870
Seq. Order: 99
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

salmon choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

SALMON2

CC ID: 159871
Seq. Order: 100
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

salmon choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

SALMON3

CC ID: 159872
Seq. Order: 101
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

salmon choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

SALMON4

CC ID: 159873
Seq. Order: 102
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

salmon choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TUNA1

CC ID: 159874
Seq. Order: 103
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tuna choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TUNA2

CC ID: 159875
Seq. Order: 104
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tuna choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TUNA3

CC ID: 159876
Seq. Order: 105
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tuna choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TUNA4

CC ID: 159877
Seq. Order: 106
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tuna choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA1

CC ID: 159878
Seq. Order: 107
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA2

CC ID: 159879
Seq. Order: 108
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA3

CC ID: 159880
Seq. Order: 109
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA4

CC ID: 159881
Seq. Order: 110
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA5

CC ID: 159882
Seq. Order: 111
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA6

CC ID: 159883
Seq. Order: 112
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA7

CC ID: 159884
Seq. Order: 113
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

TILAPIA8

CC ID: 159885
Seq. Order: 114
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

tilapia choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI1

CC ID: 159886
Seq. Order: 115
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI2

CC ID: 159887
Seq. Order: 116
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI3

CC ID: 159888
Seq. Order: 117
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI4

CC ID: 159889
Seq. Order: 118
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI5

CC ID: 159890
Seq. Order: 119
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI6

CC ID: 159891
Seq. Order: 120
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI7

CC ID: 159892
Seq. Order: 121
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

MOI8

CC ID: 159893
Seq. Order: 122
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

moi choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

Display Example: 1,2,3,-9

COASTAL

CC ID: 159894
Seq. Order: 123
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

did you grow up within 50 miles of the seacoast? (1=yes, 2=no)

Display Example: 1,2

AREA

CC ID: 159895
Seq. Order: 124
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

area live in (1=urban, 2=suburban, 3=rural, 4=don't know/unsure)

Display Example: 1,2,3,4

NUMHH

CC ID: 159896
Seq. Order: 125
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

total number of people in household

GENDER

CC ID: 159897
Seq. Order: 126
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

1=female, 2=male

Display Example: 1,2

AGE

CC ID: 159898
Seq. Order: 127
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

Age

RACE

CC ID: 159899
Seq. Order: 128
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

ethnicity of respondent (1=African-american, 2=Asian/Pacific islander, 3=Caucasian, 4=Latino/Hispanic, 5=Native American, Aleut, or Aboriginal people, 6=no response, 7=Hawaiian/part Hawaiian, -1=other)

Display Example: 1,2,3,4,5,6,7,-1

EDUCATIO

CC ID: 159900
Seq. Order: 129
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

highest level of education completed (1=not a high school graduate, 2=high school only, 3=some college, no degree, 4=associate degree, 5=bachelor degree, 6=master's degree, 7=professional degree, 8=doctorate, 9=no response)

Display Example: 1,2,3,4,5,6,7,8,9

EMPLOYME

CC ID: 159901
Seq. Order: 130
Data Storage Type: Integer
Max Length: 2
Required: No
Primary Key: No
Status: Active
Description:

current employment status (1=employed full time, 2=employed part time, 3=retired, 4=homemaker, 5=student, 6=unemployed, looking for work, 7=no response, -1=self employed)

Display Example: 1,2,3,4,5,6,7,-1

HHINCOME

CC ID: 159902
Seq. Order: 131
Data Storage Type: Integer
Max Length: 1
Required: No
Primary Key: No
Status: Active
Description:

household income range (1=$0 to $14999, 2=$15000 to $24999, 3=$25000 to 49999, 4=$50000 to $74999, 5=$75000 to $99999, 6=$100000 to $149999, 7=above $150000, 8=no response)

Display Example: 1,2,3,4,5,6,7,8

Support Roles

Point of Contact

CC ID: 159645
Date Effective From: 2011-08-08
Date Effective To:
Contact (Person): Pan, Minling
Address: 1845 Wasp Blvd.
Honolulu, HI 96818
USA
Email Address: minling.pan@noaa.gov
Phone: (808)725-5349
Business Hours: 8:30 a.m. - 5:00 p.m. HST M-F

Access Information

Security Class: Confidential

Catalog Details

Catalog Item ID: 20647
GUID: gov.noaa.nmfs.inport:20647
Metadata Record Created By: Hing Ling Chan
Metadata Record Created: 2013-09-13 20:20+0000
Metadata Record Last Modified By: SysAdmin InPortAdmin
Metadata Record Last Modified: 2022-08-09 17:11+0000
Metadata Record Published: 2016-03-14
Owner Org: PIFSC
Metadata Publication Status: Published Externally
Do Not Publish?: N
Metadata Last Review Date: 2016-03-14
Metadata Review Frequency: 1 Year
Metadata Next Review Date: 2017-03-14