CleanHIAll

choice card/situation number (1-8)

option chosen A-C (1-3)

reference for counting duplication (1-24)

original personID when N=566 before conjoint missing obs deleted

person identification number for this data set

Survey ID number

survey version (1-4) V1=Salmon/Tilapia, V2=Tuna/Moi, V3=Salmon/Moi, V4=Tuna/Tilapia

Dummy variable reflecting choice sachoice=1 if option was chosen

attribute variable for wild caught salmon (=1 if wild caught, 0 otherwise)

attribute variable for previously frozen salmon (1=previously frozen, 0=fresh)

attribute variable for foreign imported salmon (1=imported, 0=otherwise)

attribute variable for salmon price levels

dummy variable reflecting choice tuchoice=1 if option was chosen

attribute variable for wild caught tuna(1=wild caught, 0=farmed)

attribute variable for previously frozen tuna(1=previously frozen, 0=otherwise)

attribute variable for turtle safe tuna (1=turtle safe label, 0=otherwise)

attribute variable for tuna price levels

dummy variable reflecting choice tichoice=1 if option was chosen

attribute variable for locally (Hawaii) grown tilapia (1=local, 0=otherwise)

attribute variable for tilapia produced using natural vegetable based feed (1=natural feed, 0=otherwise)

attribute variable for tilapia product type (1=live, 2=previously frozen, 3=fresh, never frozen)

attribute variable for tilapia price levels

dummy variable reflecting choice mochoice=1 if option was chosen

attribute variable for locally (Hawaii) grown moi (1=local, 0=otherwise)

attribute variable for moi production method (1=wild caught, 2=land-based aquacultured, 3=ocean-based aquacultured)

attribute variable for moi price levels

survey distribution site (1=collected at farmers market, 0=otherwise)

survey collection method (1=online survey, 0=otherwise)

Do you consume seafood? (1=at home only, 2=at restaurants only, 3=at home and restaurants, -1=not at all)

Are you the primary shopper for the household? (1=yes, 2=no)

What is the most important reason you consume seafood? (1=taste, 2=seafood is healthier than other types of meat, 3=seafood has fewer calories than other types of meat, 4=preparation, 5=cultural tradition, 6=unsure, -1=other)

dummy variable most important reason (1=taste, 0=otherwise)

dummy variable most important reason (1=health, 0=otherwise)

dummy variable most important reason (1=fewer calories, 0=otherwise)

dummy variable most important reason (1=easy prep, 0=otherwise)

dummy variable most important reason (1=culture, 0=otherwise)

dummy variable most important reason (1=other reason, 0=otherwise)

dummy variable most important reason (1=unsure, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased shrimp, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased canned tuna, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased fresh tuna, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased salmon, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased pollock, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased tilapia, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased catfish, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased crab, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased cod, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased clams, 0=otherwise)

dummy variable species purchased in the last sixty days (1=purchased scallops, 0=otherwise)

dummy variable species purchased in the last sixty days (1=if have not purchased species listed, 0=otherwise)

at usual markets how often can you find farm raised fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)

aside from labeling can you differentiate between wild caught and farmed fish? (1=always, 2=most of the time, 3=sometimes, 4=rarely, 5=never, 6=unsure/don't know)

for seafood, which of the following production types do you prefer the most? (1=wild caught, 2=marine aquaculture, 3=land-based aquaculture, 4=unsure/don't know)

what is the main reason you prefer selected production type? (1=environmental issues, 2=natural resource uses, 3=taste, 4=food safety standards, 5=price, 6=habit/tradition, 7=unsure/don't know, -1=other)

dummy variable indicating reason for prefered production method (1=if environmental issues, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if natural resource use, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if taste, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if food safety, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if price, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if habit/tradition, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if unsure, 0=otherwise)

dummy variable indicating reason for prefered production method (1=if other reason, 0=otherwise)

type of salmon product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

type of tilapia product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

type of canned tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

type of fresh tuna product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

type of moi product consumer has purchased/consumed (1=wild caught only, 2=farm rasied only, 3=both, 4=neither, 5=unsure)

when purchasing farm-raised seafood how important is environmentally friendliness (1=not at all to 5=very important)

when purchasing farm-raised seafood how important is quality (1=not at all to 5=very important)

when purchasing farm-raised seafood how important is taste (1=not at all to 5=very important)

when purchasing farm-raised seafood how important is availability (1=not at all to 5=very important)

when purchasing farm-raised seafood how important is price (1=not at all to 5=very important)

when purchasing farm-raised seafood how important is food safety (1=not at all to 5=very important)

when purchasing wild caught seafood how important is environmentally friendliness (1=not at all to 5=very important)

when purchasing wild caught seafood how important is quality (1=not at all to 5=very important)

when purchasing wild caught seafood how important is taste (1=not at all to 5=very important)

when purchasing wild caught seafood how important is availability (1=not at all to 5=very important)

when purchasing wild caught seafood how important is price (1=not at all to 5=very important)

when purchasing wild caught seafood how important is food safety (1=not at all to 5=very important)

perception of the status of wild salmon stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

perception of the status of wild tilapia stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

perception of the status of wild tuna stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

perception of the status of wild moi stock (1=not at all overfished, 2=moderately overfished, 3=severely overfished, 4=unsure/don't know)

consumer has noticed geographic product labeling/COOL (1=yes, 2=no, 3=unsure)

consumer has noticed seafood product labeling farm raised vs wild caught (1=yes, 2=no, 3=unsure)

product labeling influences consumer purchasing decision (1=not at all to 5=entirely)

which type of seafood product do you buy most often for consumption? (1=fresh, 2=previously frozen and thawed, 3=boxed frozen, 4=canned, 5=dried/smoked, 6=none of the above, 7=unsure/don't know, -1=other)

dummy variable for product type purchased most often (1=fresh, 0=otherwise)

dummy variable for product type purchased most often (1=previously frozen, 0=otherwise)

dummy variable for product type purchased most often (1=boxed frozen, 0=otherwise)

dummy variable for product type purchased most often (1=canned, 0=otherwise)

dummy variable for product type purchased most often (1=dried, 0=otherwise)

dummy variable for product type purchased most often (1=none of types listed, 0=otherwise)

dummy variable for product type purchased most often (1=unsure, 0=otherwise)

believe next year's total seafood consumption will increase/decrease (1=increase significantly, 2=increase slightly, 3=stay about the same, 4=decrease slightly, 5=decrease significantly)

how often does your household eat seafood at home? (1=daily, 2=weekly, 3=monthly, 4=never, -1=other)

approx. amount spent on groceries per week ($)

approx. amount spent on seafood for home consumption each week ($)

salmon choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

salmon choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

salmon choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

salmon choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tuna choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tuna choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tuna choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tuna choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

tilapia choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 1 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 2 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 3 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 4 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 5 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 6 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 7 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

moi choice card 8 (1=option A, 2=option B, 3=option C, -9=species not included on survey version)

did you grow up within 50 miles of the seacoast? (1=yes, 2=no)

area live in (1=urban, 2=suburban, 3=rural, 4=don't know/unsure)

total number of people in household

1=female, 2=male

Age

ethnicity of respondent (1=African-american, 2=Asian/Pacific islander, 3=Caucasian, 4=Latino/Hispanic, 5=Native American, Aleut, or Aboriginal people, 6=no response, 7=Hawaiian/part Hawaiian, -1=other)

highest level of education completed (1=not a high school graduate, 2=high school only, 3=some college, no degree, 4=associate degree, 5=bachelor degree, 6=master's degree, 7=professional degree, 8=doctorate, 9=no response)

current employment status (1=employed full time, 2=employed part time, 3=retired, 4=homemaker, 5=student, 6=unemployed, looking for work, 7=no response, -1=self employed)

household income range (1=$0 to $14999, 2=$15000 to $24999, 3=$25000 to 49999, 4=$50000 to $74999, 5=$75000 to $99999, 6=$100000 to $149999, 7=above $150000, 8=no response)